Sawariya Group, a diversified distribution and business conglomerate, has made a decisive move into the luxury beauty space with the acquisition of Scentido, one of India’s leading niche perfume retailers. The group announced the deal on Monday, positioning the buyout as a cornerstone of its strategy to expand its premium lifestyle portfolio.
Scentido, launched in 2018, has carved a name for itself in India’s luxury retail market by exclusively bringing niche global fragrance houses to Indian consumers. The brand operates seven outlets across major metros and premium airport locations, curating collections from more than 30 international labels. Its portfolio includes acclaimed names such as Clive Christian, Creed, Roja London, Marc Antoine Barrois, Escentric Molecules, Ormonde Jayne, and OJAR.
With this acquisition, Sawariya Group expects its perfumery vertical to generate close to USD 15 million in annual revenue. The group is planning to strengthen both offline retail and e-commerce channels to tap India’s growing appetite for luxury scents.
“This acquisition is a natural extension of our vision to build leadership in the luxury lifestyle categories,” said Raman Agrawal, founder and director of Sawariya Group. “Niche fragrances are a fast-growing segment globally, and Indian consumers are increasingly embracing them as part of their personal identity. With Scentido, we see a significant opportunity to accelerate growth and bring international artistry in perfumery closer to Indian customers.”
The acquisition comes at a time when India’s luxury market is experiencing double-digit growth, supported by rising disposable incomes and expanding exposure to global brands. By integrating Scentido into its portfolio, Sawariya Group is betting on perfumes becoming a key pillar of its lifestyle business, alongside plans to diversify into other premium categories.
