Procter & Gamble (P&G) India has announced the launch of its Rs 300 crore “Supply Chain Catalyst Fund” aimed at fostering collaboration with external partners and innovators. This initiative seeks to co-create innovative solutions for enhancing the company’s supply chain ecosystem. The fund will provide startups and innovators with the chance to work alongside P&G India to develop customized business solutions, particularly focused on advancing the company’s Supply 3.0 goals.
This move is part of P&G’s broader commitment to invest Rs 1,800 crore in business solutions via its vGROW platform. The platform serves as a collaboration hub for small businesses, individuals, and large organizations offering forward-thinking solutions. Brands under P&G’s umbrella, like Gillette, Whisper, and Vicks, will directly benefit from this innovation-driven approach.
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Aligned with India’s Prime Minister’s Gati Shakti initiative, which focuses on improving multi-modal connectivity across the country, the Supply Chain Catalyst Fund is designed to streamline the movement of goods and services, providing targeted interventions in the process.
L.V. Vaidyanathan, CEO of P&G India Subcontinent, emphasized that the initiative aims to strengthen the core of P&G’s operations—the supply chain. “We are excited to co-create solutions that not only transform our supply chain but also contribute to constructive disruption and increased productivity,” he stated.
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Since its inception, vGROW has been central to P&G’s strategy of engaging with external partners to address business challenges and empower emerging startups. Vaidyanathan added, “With a commitment of over Rs 1,800 crore through vGROW, we believe that a healthy dissatisfaction with the current state of affairs will help us set new standards and better serve our consumers and communities.”
The vGROW platform has already established partnerships with over 2,300 suppliers across diverse sectors, ranging from technology partners and material suppliers to creative agencies, creating a dynamic ecosystem for growth and innovation.
