Lifestyle brand Police has on-boarded an Indian cricketer as the brand ambassador for India and the Middle East for a tenure of two years. But who is that Indian cricketer? It’s none other than the right-handed wicket-keeper batter and the former captain of Lucknow Super Giants – KL Rahul who recently broke silence on his exit from Lucknow Super Giants saying he wanted ‘Freedom’.
As the brand ambassador of Police, KL Rahul will be representing the global positioning of the brand that is titled ‘Audacity Wanted’ celebrating the aspects of authenticity, individuality, and modern masculinity, embracing life with full vigor and determination.KL Rahul embodies all the personality traits that the brand stands for, making him the ideal choice as the brand ambassador.
The De Rigo Group owns Police Watches and has its presence in India through Titan Company Ltd. The brand marked its 40th anniversary with the new re-positioning of ‘Audacity Wanted’where the traditional definition of being a man goes through a transformation opening up to a more liberal and positive idea of masculinity where men are not afraid to be empathetic, vulnerable, creative and do not hesitate to express themselves freely.
The new positioning is encouraging all men to liberate themselves from the limited definitions of masculinity and to embrace their true selves with absolute courage.Previously, British racing drivers George Russell and Lewis Hamilton have also advocated this concept for Police.
Police strongly resonates with the values that KL Rahul stands for which are confidence, courage, and being stronger inside out. The traits of KL Rahul that make him stand out from the crowd such as his humble nature, boldness, and ability to perform well under pressure are a reflection of the spirit of ‘Audacity Wanted’. The collaboration aims to inspire people to appreciate what makes them different from others and stand out in every area of life with their unique fashion choices and life decisions.
