Can you guess the chocolate giant that has become the official chocolate bar of Formula 1? It’s
everyone’s favorite break-time chocolate – Kitkat!
Formula 1 (F1) and Nestlé have announced a multi-year partnership which is the biggest global
brand collaboration of Nestlé’ till this day. The partnership will be launched officially in 2025, on
Kitkat’s 90th anniversary as well as Formula 1’s 75th anniversary. It will further be expanded
across the world throughout the year 2026.
F1 fans can expect buoyant content, promotional prizes, immersive fan spaces at selected Grands
Prix, consumer activations with on ground branding.
The collaboration amalgamates two mega fanbases and juxtaposes the exhilaration of motorsport
with the humorous appeal and fun side that Kitkat is known for.
The partnership is a perfect example of the blend of courage with humour making it a stunning
combination for the fans of both the global brands, giving them exposure to an unique combined
brand experience that speaks of chasing thrill with a touch of lightheartedness. This marks a
remarkable brand collaboration for both Nestlé and Formula 1 giving out the message of ‘Have
a Break, Have a Kitkat’ in between the matches.
