KFC has unveiled its latest campaign, ‘Taste the Epic’ targeted at the Gen Zs’, portraying how
the search for greatness or epicness and fun in a boring college fest ended up in KFC for two
friends who share the ‘bro’ code. The ad then showcases the various KFC menu items in
different shapes with tempting visuals, narrating ‘Discover Greatness in Shapes Unseen’, ‘In
Ways Unheard’. It shows how a girl exclaims with surprise after having a bite from KFC chicken
- ‘This is boneless!’. The ad conveys the fact how Gen Zs are awestruck by the finger licking
good menu options of KFC and simply can’t control themselves.
The ad displays popular KFC menu items such as KFC Chicken Roll, Zinger Burger, Chicken
Popcorn, Chicken Hot Strips which are mass favorites.
The delicious and lip smacking food visuals along with the rock concert theme background
reinforces the fact of how in today’s day and age GenZ’s look for epicness and greatness in
everything they do. They never settle for less and are always on the search for extraordinary
experiences in life be it in terms of their lifestyle or food choices.
The new ad film by KFC perfectly captures that emotion, highlighting how KFC is one of the top
choices of Gen Zs when it comes to snacking and eating out and how it can give a tough
competition to trending Gen Z pursuits such as rock concerts, college fests and others.
