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Blue Tribe Foods features Anushka-Virat in launch video of plant-based chicken nuggets

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Blue Tribe Foods has introduced a new range of plant-based chicken nuggets, redefining sustainable snacking. The brand has launched a campaign featuring Anushka Sharma and Virat Kohli to promote the product.

Hormone-free, 100% animal-free chicken nuggets

Thanks to a breakthrough high-moisture cooking process, these nuggets boast a remarkably meaty texture, making them almost indistinguishable from traditional chicken nuggets. Not only do these nuggets enhance taste, but they also increase the protein content by 50% compared to the previous batch, offering a nutritional profile comparable to traditional chicken nuggets. They also pack more than 4x the protein of regular veg nuggets. The nuggets come with a range of health benefits, including being protein-rich, zero cholesterol, hormone-free, and 100% animal-free.

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Movement toward a better, conscious world – Anushka Sharma

Anushka Sharma, who has partnered with Blue Tribe to promote the product, said, “Blue Tribe is leading a quiet revolution, and these nuggets are the future of food which can be both indulgent and healthy. As someone who cares deeply about making mindful choices, I am happy that these nuggets are a testament to what’s possible when innovation meets purpose. It’s not just food—it’s a movement toward a better, more conscious world.”

Virat Kohli, who has also partnered with Blue Tribe, said, “The journey to better eating doesn’t have to be boring, and Blue Tribe has nailed that balance. These nuggets are more than just a snack—they’re a statement that taste and sustainability can go hand in hand. It’s exciting to see how Blue Tribe is making plant-based eating mainstream in such an authentic and delicious way.”

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