Gheelish, an organic salty snack brand focused on clean ingredients, is closing out its first full year in business with sales approaching 2 million dollars. The brand is expected to finish the year north of 1.8 million dollars in revenue, a notable milestone for a young company operating in the competitive better for you snack space.
Founded on the idea of simple, seed oil free snacks made with ghee, Gheelish has moved quickly from a niche concept to a nationally distributed product. In just twelve months, the company secured shelf space at major retailers including Sprouts, Hy Vee, Erewhon, Thrive Market, Gelson’s, Citarella, along with several regional grocery chains. This rapid expansion reflects growing consumer demand for snacks that prioritize ingredient transparency without compromising on taste.
The brand’s early traction comes at a time when the better for you snack category is drawing serious attention from strategic buyers. Recent acquisitions highlight the appetite for brands in this segment. Hershey acquired LesserEvil Snacks for 750 million dollars earlier this year, while Flowers Foods purchased Simple Mills for 795 million dollars. These deals underline the scale of opportunity for emerging players that demonstrate strong growth and brand loyalty.
Gheelish is backed by a diverse group of investors, including Gary and Mona Vaynerchuk, the Roschman Family Office, health influencer Hunter Stoler, Sweetgreen co founder Nic Jammet, and Entrepreneur Magazine Ventures. With solid early revenue, expanding distribution, and a category that continues to attract capital, Gheelish appears well positioned as it enters its next phase of growth.
