Wellbeing Nutrition, a direct-to-consumer (D2C) nutraceutical brand, is eyeing a significant leap in its revenue, aiming to close the financial year 2024-25 (FY25) at INR 140 Cr. If achieved, this would represent a nearly 95% surge from its FY24 revenue of INR 71.96 Cr, which had already seen a strong 68.7% year-on-year increase.
Speaking to Inc42, cofounder Avnish Chhabria credited the anticipated growth to the brand’s aggressive expansion in both product range and geographical presence. Over the past year, Wellbeing Nutrition made its mark in the Gulf Cooperation Council (GCC) countries, the US, and Europe, while also entering the whey protein segment — a category Chhabria says is seeing “200% month-on-month growth.”
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Founded in 2019 by Chhabria and Saurabh Kapoor, the company offers a variety of vitamins and mineral supplements, available through its online platform and offline retail channels.
Chhabria is optimistic about achieving EBITDA profitability in the January-March 2025 quarter, attributing it to cost-cutting measures. The startup is projecting total expenses of INR 78-80 Cr in FY25, significantly lower than the INR 104 Cr it spent in FY24.
“Our focus on retaining customers and optimizing ad spend has paid off, helping us reach cash breakeven in the March quarter,” Chhabria said.
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The startup’s return on advertisement spend (ROAS) has notably improved, climbing to $3.5-$4 in FY25 from $2.5 the previous year. Additionally, Wellbeing Nutrition’s retention rate has nearly doubled, increasing from 22% in FY24 to 43% in the current fiscal year.
