Parle Agro CEO Schauna Chauhan and Rasna Group Chairman Piruz Khambatta are gearing up for a scorching summer—not just in temperature, but in sales. Both industry leaders are banking on the seasonal demand surge to drive double-digit growth, buoyed by a perfect storm of high temperatures and back-to-back festivals like Holi and Ramadan.
Speaking at the Madhya Pradesh Global Investors Summit (MP GIS) 2025, Chauhan shared her optimism about the season ahead. “Everyone’s talking about the heat, but I’m not complaining. With the festival season lining up alongside peak summer demand, we’re expecting a strong, double-digit growth trajectory. The outlook is very positive,” she said.
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Parle Agro, which has been operating in Madhya Pradesh for over 25 years, has already invested ₹650-700 crore in the state. The company’s Mandideep facility plays a crucial role in its expansion, producing household favorites like Frooti, Appy Fizz, and a growing portfolio of dairy products, including flavored milk and lassi. “Our plant in Madhya Pradesh is one of our most advanced. We’ve expanded our dairy operations significantly, and we have more products in the pipeline,” Chauhan added.
Khambatta echoed similar sentiments, attributing the strong demand forecast to an early onset of summer. “The heat is coming in fast, and for us, that means business. We’ve already started running out of stock, and we’re planning for double-digit growth. Holi, Ramadan, and the rising temperatures are all working in our favor,” he said.
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With demand soaring, Rasna Group is now looking at further expansion, with Madhya Pradesh being a key focus for increased production capacity. “Scaling up is definitely on the cards, and MP is a strong contender for our next phase of growth,” Khambatta noted.
As temperatures rise, so do the stakes for India’s beverage giants, who are now racing to keep up with demand and capitalize on a summer season that promises to be hotter than ever.
