FirstCry reported a smaller quarterly loss in the September period as the kidswear and parenting retailer continued to strengthen its revenue base across both online and store networks.
The company posted a net loss of Rs 50.5 crore for Q2 FY26, an improvement from Rs 62.9 crore in the same quarter last year. The performance also marked a sequential recovery, with the loss narrowing from Rs 66.5 crore in the June quarter. The top line remained steady through the period, with revenue from operations rising 10 percent year on year to Rs 2,099.1 crore. When other income of Rs 38.2 crore is added, total income reached Rs 2,137.3 crore. Expenses also grew 10 percent to Rs 2,036.9 crore.
The company’s operational strength showed through its adjusted EBITDA, which rose 51 percent year on year to Rs 120.8 crore. FirstCry reported GMV of Rs 2,819.2 crore for the quarter, reflecting an 11 percent rise. Its unique transacting customer base expanded at a similar pace and reached about 1.1 crore.
Brainbees Solutions, the parent of FirstCry, said that product sales across its India and international businesses accounted for 77 percent of operating revenue. GlobalBees, the company’s roll up brand arm, contributed Rs 493 crore to the consolidated figure.
Procurement remained the biggest cost centre, touching Rs 1,329 crore and accounting for 61 percent of total spending. Employee costs rose to Rs 203 crore, which included Rs 59 crore under ESOP charges. Marketing, technology, legal and rental costs pushed overall expenditure to Rs 2,175 crore.
In the India multi channel division, revenue rose 8 percent year on year to Rs 1,381.1 crore and segment profit climbed 26 percent to Rs 58.2 crore. Orders crossed the one crore mark during the quarter.
The company’s international unit posted revenue of Rs 235.7 crore, up 13 percent from last year, while losses narrowed to Rs 24.4 crore. FirstCry also opened its first fully owned store in Saudi Arabia.
