Gurugram based direct to consumer kitchenware startup Cumin Co has raised $5 million, or roughly ₹41.5 crore, in a pre Series A funding round as it looks to scale its product and distribution footprint across India. The round was led by Fireside Ventures, with participation from Huddle Ventures and Alteria Capital, according to people familiar with the development.
The funding also drew interest from a group of angel and strategic investors, including Atrium Angels, Mokobara cofounders Sangeet Agrawal and Navin Parwal, Tracxn cofounder Abhishek Goyal, along with other founders and operators from the consumer and startup ecosystem.
Founded in 2024 by Niharika Joshi and Udit Lekhi, Cumin Co operates in the fast growing premium kitchenware segment. The company designs and manufactures a range of products spanning cookware, bakeware and everyday kitchen tools, positioning itself as a modern, design led alternative to traditional kitchen brands. The startup currently offers over 100 stock keeping units through its own website and digital channels.
The fresh capital will be deployed across multiple areas of the business, with a strong focus on building long term product differentiation. The company plans to invest significantly in research and development to expand its product portfolio and improve material innovation and usability. Alongside this, Cumin Co is looking to widen its distribution reach beyond its current online presence and strengthen brand visibility.
Talent acquisition is another key priority, as the startup looks to build deeper capabilities across design, supply chain, marketing and operations. Joshi said the company is focused on creating a strong foundation rather than chasing rapid scale, with investments planned across product expansion, channel growth, brand building and team development.
The funding comes at a time when Indian consumers are increasingly upgrading to higher quality, design focused kitchen products, creating opportunities for new age homegrown brands to challenge legacy players.
