Rinku Singh, one of Indian cricket’s rising stars, is putting his money where his muscle is. The left-handed batter has invested Rs 1.9 crore in BeastLife—a fast-growing sports nutrition brand led by fitness icon Gaurav Taneja—pushing the startup’s valuation to a hefty Rs 120 crore.
Founded in 2023 by Taneja and entrepreneur Raj Gupta, BeastLife has moved quickly in a space that’s crowded with big promises and protein tubs. In just over a year, the company says it’s hit Rs 50 crore in GMV and is already EBITDA-positive, with sights set on Rs 80 crore in ARR. Notably, it claims to have capped performance marketing spends at 15%, a rarity in a sector known for flashy ad budgets.
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Singh’s investment will help BeastLife bulk up—literally and strategically. The startup plans to broaden its supplement line, pour more into R&D, and grow its footprint across India.
Its flagship product, Pro Concentrate Whey with Ultrasorb Tech, is marketed as a high-performance supplement focused on muscle recovery and endurance. BeastLife has carved out its identity by doubling down on clean ingredients, real science, and results that speak louder than marketing.
“Rinku isn’t just backing us with capital—he’s backing the vision,” said Raj Gupta, CEO and co-founder. “He genuinely cares about making fitness more authentic and accessible in India.”
For Singh, this marks his first foray into the wellness business—a booming sector where athletes are increasingly lending both credibility and capital to brands that value transparency, quality, and long-term impact.
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“I’ve always believed in staying fit the right way,” Singh shared. “BeastLife stands for something real, and I’m excited to be a part of that journey.”
