House of Zelena (HOZ), a startup focused on maternity and postpartum wear, has raised ₹7 crore in a seed round co-led by Sprout Venture Partners and Singapore-based M Venture Partners. Early-stage accelerator GSF and a group of angel investors also participated in the round.
The latest infusion takes the company’s total funding to $1.2 million. HOZ said the capital will be channelled into strengthening its supply chain, accelerating product innovation and expanding community-led initiatives. Investments will also go towards building technology platforms to support engagement with mothers across the country.
Founded in Bengaluru, HOZ positions itself in the fast-growing maternity apparel and postpartum care segment. The company designs clothing that blends comfort, functionality and style, while also exploring textile-driven solutions that address pain management and recovery for new mothers.
“With this funding, our objective is to scale aggressively and deliver international-quality solutions at price points accessible to Indian moms,” said co-founder Mayank Kamal. “We are committed to innovating with textiles to make recovery and everyday wear easier for mothers, while creating a strong community around the brand.”
The maternal apparel market in India has gained momentum in recent years, driven by rising awareness, higher disposable incomes and growing e-commerce penetration. Analysts estimate the segment will continue to expand as more consumers shift towards specialized and functional wear during pregnancy and postpartum stages.
HOZ plans to leverage the funding to build a stronger distribution network while also focusing on design-led innovation. By tapping into both online and offline channels, the company aims to establish itself as a leading player in the niche but fast-expanding maternity wear space in India.
