Bajaj Consumer Care has reported a 30.8% decline in net profit for the third quarter of the fiscal year 2025, with earnings dropping to ₹25.13 crore from ₹36.34 crore in the same period last year. The company also trimmed its advertising budget by 14.7%, bringing total ad expenses down to ₹34.33 crore compared to ₹40.25 crore in Q3 FY24.
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Revenue Holds Steady, But Profitability Takes a Hit
Despite the dip in profit, Bajaj Consumer’s revenue from operations saw only a slight decline, standing at ₹234.41 crore in Q3 FY25. The company’s flagship product, Almond Drops Hair Oil, recorded a low single-digit decline year-on-year, while Bajaj Coconut Oil surged by 19% over the nine-month period of FY25.
Meanwhile, the company’s Almond Drops Shampoo and Conditioner line delivered triple-digit growth in both Q3 and the nine-month period, driven largely by the expansion of e-commerce and quick commerce sales channels.
Global Markets Show Strong Performance
Bajaj Consumer’s international business delivered impressive numbers, particularly in Bangladesh, which saw a staggering 100% growth in Q3 FY25. In the UAE and Gulf region, revenue grew by 21% between April and December. The company credited new market expansions in Pakistan, Iraq, and Angola as key growth drivers. Nepal’s business also registered a 5% growth during the quarter.
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Strategic Acquisition of Vishal Personal Care
In a significant move, Bajaj Consumer announced the ₹120 crore acquisition of Vishal Personal Care Pvt. Ltd., a company specializing in ayurvedic, herbal, and cosmetic personal care products. The deal will be executed in two phases, with Bajaj acquiring 49% of equity in the first tranche and the remaining 51% in the second tranche.
With this acquisition, Bajaj Consumer aims to strengthen its portfolio in the rapidly growing herbal and ayurvedic personal care segment, a category that has seen increasing demand among Indian consumers.
Looking Ahead
While Q3 results reflect a challenging period for Bajaj Consumer, the company is banking on international expansion, e-commerce growth, and strategic acquisitions to regain momentum. With the personal care market becoming more competitive, it remains to be seen whether these moves will help the company bounce back in the coming quarters.
