indē wild, a beauty brand founded by Diipa Büller-Khosla, has raised $5 million in a funding round led by Unilever Ventures, with continued support from its existing investors, SoGal Ventures and True, the company announced.
The new funding will fuel indē wild’s plans to strengthen its global footprint, particularly by deepening its existing partnership with Sephora in the UK and preparing for a highly anticipated launch with the beauty retailer in the US, the company shared.
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“Our community has always been at the heart of indē wild. The most influential brands today are built by listening, adapting, and co-creating with their audience. As we continue to evolve and grow globally, I’m incredibly excited to scale indē wild and redefine what it means to connect with our consumers in a meaningful way,” said Diipa Büller-Khosla, Founder of indē wild.
The brand has experienced remarkable growth since its launch, reportedly selling over one unit every minute within just 18 months of its exclusive debut on Nykaa in India and through its direct-to-consumer (D2C) platforms in the US and UK. The company also reported a 400% increase in revenue during this period.
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Expressing confidence in the partnership with Unilever Ventures, Oleg Büller-Khosla, CEO of indē wild, emphasized the impact of their involvement. “Unilever Ventures brings unparalleled expertise in the beauty sector. Their deep understanding of consumer needs, combined with their forward-thinking approach to clean beauty and scaling brands, will enable us to accelerate our growth in a rapidly changing market,” he said.
As part of this transition, Archit Vijoy, who served as the exclusive financial advisor for this funding round, has now officially joined indē wild as Finance Director, the company added.
