Apple is making significant strides in the Indian market, securing its position as one of the top five smartphone brands in the country for the first time. This marks a major milestone for the tech giant, especially considering India’s price-sensitive consumer base.
During the September to December 2024 festive quarter, Apple achieved an impressive 9–10 percent market share, a record high since its iPhone launch in India. This remarkable performance reflects the brand’s growing appeal, as reported by market research firms IDC and Counterpoint Research.
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Capitalizing on this momentum, Apple is also ramping up its manufacturing efforts in India. The production of the iPhone 16 Pro and iPhone 16 Pro Max is now being carried out locally by its partners Foxconn and Pegatron. Additionally, Apple is expanding its AirPods manufacturing capabilities in Pune and plans to set up a production unit for AirPods in Telangana by 2025.
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Apple’s commitment to local production continues to grow, with a portfolio of India-made products that includes iPads, MacBooks, and AirPods. While some iPad production has been moved to Vietnam, the Indian government is actively encouraging Apple to increase its local assembly of iPads.
In the financial year 2023-24, Apple India posted a 23 percent increase in net profit, reaching Rs 2,745.7 crore, driven largely by strong iPhone sales. Revenue surged 36 percent to Rs 67,121.6 crore. Analysts predict that Apple will maintain this growth trajectory in the current fiscal year, fueled by the rising demand for its products.
