Bengaluru based shapewear startup Invogue has raised ₹2 crore on Shark Tank India Season 5, marking its first external funding since launch and setting the stage for its next phase of growth. The two year old brand, founded in 2023 by entrepreneur Maadhav Saxena and later joined by co founder Ragini, is building a portfolio of performance led shapewear designed for Indian body types and everyday wear needs.
Invogue entered the market at a time when organised players in shapewear were still limited in India. The company focused on fit, fabric engineering and compression performance while keeping customer acquisition costs in check. Since inception, the brand has served over 80,000 customers across India, catering to use cases spanning ethnic outfits and western silhouettes.
The ₹2 crore investment was made by Aman Gupta on the show. The capital will be deployed to strengthen supply chain capacity, widen the product range and support distribution across digital channels and physical retail touchpoints. The founders said the funding will also be used to build deeper manufacturing partnerships and improve inventory planning as volumes scale.
Invogue plans to expand beyond core shapewear into sculpted bras, innerwear, tummy tuckers and swimwear over the coming quarters. The company is also preparing to build an omnichannel presence, with pilots planned across select offline formats alongside its existing online sales channels. As part of its brand building push, Invogue recently partnered with Malaika Arora for a digital campaign aimed at increasing awareness among urban women shoppers.
Industry observers note that demand for functional innerwear and shapewear in India is rising as consumers seek comfort driven solutions that work across long workdays and social settings. With fresh capital in hand, Invogue is positioning itself to scale in a category that remains fragmented and under penetrated.
The founders said the focus in the next phase will remain on product performance and customer feedback led design, as the brand looks to grow from a niche shapewear label into a broader foundation wear player across categories.
