Herbal Isolates, part of the Synthite Group and a long-standing player in the global food ingredient market, has unveiled Savouron, a new sub-brand dedicated to flavour enhancement. The launch signals a strategic move to consolidate the company’s growing portfolio of taste solutions under one unified identity, while also positioning itself to capture rising demand in the fast-expanding flavour enhancer segment.
Herbal Isolates has built its reputation on decades of leadership in green pepper products and hydrolysed vegetable proteins (HVPs). With Savouron, the company is broadening its scope to address changing consumer preferences for bold flavours, cleaner labels, and responsibly sourced ingredients. The Savouron range is structured around three categories. The first includes flavour enhancers such as HVP, flavoured HVP, CleanSavour HVP, yeast extracts, reaction flavours and soya sauce powder. The second focuses on dairy and fat systems, including cheese powder, curd powder, non-dairy creamer and fat powder, aimed at delivering indulgence and creaminess across food applications. The third features specialty powders like caramel powder, vinegar powder and an expanding set of spray-dried ingredients designed for both taste and functional benefits.
Speaking on the launch, Jacob Ninan, Managing Director of Herbal Isolates, said Savouron represents the company’s commitment to shaping the next chapter of food innovation. “Consumers are looking for products that deliver flavour and indulgence, but also transparency and responsibility. Savouron allows us to partner with food brands to meet these expectations head-on,” he noted. Industry analysts estimate sustained global growth in the flavour enhancer market, driven by convenience, nutrition, and sensory appeal. Backed by the processing expertise of Herbal Isolates and the R&D strength of Synthite Group, Savouron is positioned to play a pivotal role in the evolution of flavour solutions worldwide.
