Pagariya Food Products Pvt. Ltd. has stepped deeper into India’s fast-growing health and nutrition market with the introduction of two new breakfast offerings, Kwality 25g Protein Muesli and Kwality 25g Protein Oats. The company, already present in more than forty international markets, is positioning the range as a high-value option for consumers who want functional foods that fit into busy, fitness-driven routines.
The new products come with a clear pitch. Each serving provides a full 25 grams of protein, putting the range among the most protein-dense items in the mainstream breakfast aisle. Company officials say the formulations were built to appeal to health-conscious shoppers who no longer treat protein as a supplement but as a daily dietary essential.
Pagariya Food Products, led by Managing Director Naresh Pagariya and Director Dheeraj Jain, has been widening its presence in the wellness category over the past few years. The leadership team believes this segment will become a major engine of growth as more Indians adopt preventive nutrition habits and lean toward clean-label products.
The company says its new range has been developed using a blend aimed at offering balanced nutrition and a familiar, comforting flavour profile. The products contain no artificial colours, flavours or preservatives. They are free of refined sugar and rely on jaggery for sweetness. Dietary fibre levels are higher than in many traditional packaged breakfast items, and the chocolate variant has been created to appeal to younger households and first-time protein buyers.
Speaking about the launch, Jain said the company has observed a rising shift toward protein-rich diets across urban centres. He added that the firm plans to add more functional foods over the next year.
Both products will be available through modern retail chains, quick-commerce platforms and major e-commerce marketplaces. Pagariya Food Products currently sells across twenty-five Indian states and exports to markets including the United States, the United Arab Emirates, Singapore, Malaysia, Qatar and Tanzania. The company says the latest launch reflects its broader ambition to build a stronger footprint in India’s wellness-focused food ecosystem.
