Naturals Ice Cream, a beloved Mumbai-based brand owned by Kamaths Ourtimes Ice Creams, is gearing up for significant expansion.
The company, which has been serving customers for over 40 years, currently operates more than 170 stores across 15 states in India. Now, the brand is setting its sights on surpassing 200 outlets by the close of 2025.
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Siddhant Kamath, Director of Naturals Ice Cream and a second-generation leader who joined the family business in 2013, shared the company’s growth plans with IndiaRetailing. He revealed that the company will add 30 new stores in key tier-1 and tier-2 cities, with Chennai and Lucknow already confirmed as new locations. Other surrounding tier-2 cities are also being explored for potential store openings.
Naturals Ice Cream Aims for 200+ Outlets by 2025 with Strategic Expansion Plans
Naturals’ growth strategy for 2025 revolves around three key pillars: product, place, and promotion. “With increased demand and new sales channels emerging, we’re focusing on scaling our production capacity,” Kamath explained. The brand also plans to diversify its ice cream range through both product innovations and line extensions.
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In 2024, Naturals Ice Cream emphasized in-store promotions featuring seasonal flavors during special occasions like foundation day, berry season, Diwali, Christmas, and New Year. Looking ahead, the company plans to roll out new regional flavors, such as kubani ice cream in Hyderabad and jackfruit ice cream in the Konkan region. These regional offerings are part of an effort to strengthen ties with local communities and deepen brand engagement across the country.
