Saudi Arabia has launched a unique cola drink made from dates, touted as the world’s first soft drink made from this ingredient.
Saudi Arabia claims no sugar in Milaf Cola
Developed by Thurath Al-Madina, Milaf Cola, a subsidiary of the Saudi Arabian Public Investment Fund, claims to contain no added sugar and harnesses the health benefits of dates. This positions it as a healthier alternative to conventional sodas without compromising on flavor.
Continue Exploring: Dabur, Jubilant Group in talks for major stake in Coca-Cola’s Indian bottler HCCB
Launched at the Riyadh Date Festival, Milaf Cola, by the company’s CEO, Bander Al-Qahtani, and the Saudi agriculture minister Abdulrahman Al-Fadley. Dates are considered a superfood, packed with fiber, antioxidants, and essential minerals like magnesium and potassium. Milaf Cola is produced using the finest quality dates available locally and is known for its fibers and minerals, making it a healthier alternative to most soft drinks.
Interestingly, Milaf Cola’s star ingredient is premium dates, which are packed with fiber, antioxidants, and essential minerals. The company claims that Milaf Cola contains no added sugar and is able to harness the superfood’s health benefits. Not only does Milaf Cola have nutritional appeal, but it also complies with international standards of food safety and is eco-friendly. Using local ingredients, Milaf Cola supports sustainable production and fits Saudi Arabia’s vision for economic diversification and supporting local products.
Continue Exploring: Zomato launches ‘Recommendations from Friends’ to enhance user experience
Thurath Al-Madina to expand beverage in international market
Festival attendees were eager to sample the new alternative to traditional sugary sodas and praised its flavor, describing it as both familiar and refreshingly different. “It’s like drinking sunshine, if sunshine tasted like dates and happiness,” one festival attendee was quoted as saying. According to international media, the drink is being touted as a perfect blend of health and flavor. Thurath Al-Madina plans to expand the new beverage line and introduce the drinks in regional and international markets.
“Milaf Cola is just the beginning. We are working on a variety of products that will revolutionize how dates are consumed globally,” a company spokesperson said. With its unique blend of health and flavor, Milaf Cola is set to make a mark in the beverage industry.
