Kisanserv, a retailer of fresh fruits and vegetables, is expanding by partnering with Milky Mist, an Indian dairy brand. This partnership will add over 200 premium dairy products, made from 100% cow’s milk, to Kisanserv’s stores in Pune and Mumbai.
Kisanserv targets INR 500 crore revenue in four years with 250 stores
According to ET Retail, Kisanserv aims to become a one-stop shop for fresh daily essentials by adding dairy products. This move is key to their plan of reaching 250 stores and INR 500 crore in revenue in the next four years. Regarding the partnership, Niranjan Sharma, CEO of Kisanserv, released a statement, saying, “Our customers have long demanded dairy products alongside fresh fruits and vegetables. With a strong customer base, introducing dairy is a natural step that will enhance convenience and boost both revenue and profit margins.”
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Niranjan further added, “Our association with Milky Mist aligns perfectly with our vision, creating a strong synergy between the two companies. Milky Mist’s revenue reached Rs 2,000 crore last year, and both companies have aggressive growth plans for the coming years. Milky Mist’s ambitions in India, along with Kisanserv’s focus on expansion in Western India, will mutually benefit both businesses.”
Kisanserv lowers prices to 20-25% than online retailer
Notably, in a competitive market, Kisanserv stands out by sourcing directly from farms, offering better quality produce with less handling and longer shelf life distinguishing itself from traditional vendors and e-commerce companies. Their prices are 10-15% lower than local shops and 20-25% lower than online retailers. The company maintains strict hygiene, with almost all produce sold in packed form for food safety.
Founded in 2019, Kisanserv has swiftly gained a presence in India’s fruits and vegetables market. They focus on efficient operations, direct farmer partnerships, and a unique hybrid retail model.
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Looking ahead, this partnership lets Kisanserv sell premium dairy products like milk, curd, paneer, butter, ghee, ice creams, and chocolates at lower prices than other retailers. This will improve the shopping experience for customers, boost store sales, and increase profit margins as per him.
