Kevin Pietersen, the former England cricketer, has become an investor in the whisky brand Ardent Alcobev and has taken on the role of brand ambassador, the company revealed in a statement on Friday.
In addition, Ardent Alcobev introduced its premium blended Scotch whisky, Dram Bell, in Maharashtra in November 2024.
Cofounder Comments on this Partnership
Debashish Shyam, co-founder and director of Ardent Alcobev, shared, “Having Kevin Pietersen on board as both an investor and ambassador is a significant step for us. We believe this partnership will resonate with whisky lovers and experts. With the growing demand for premium spirits in India, we aim to revolutionize the whisky industry by offering a blend that combines international quality with local preferences, while also tapping into the expanding market of IMFL consumers.”
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The company is keen to cater to India’s changing tastes, offering ‘bottled-in-origin’ products crafted to meet global standards.
Former Top Cricketer Makes Fascinating Comments
Kevin Pietersen commented on his involvement, saying, “I’m thrilled to invest in Ardent Alcobev. Their dedication to top-tier quality and craftsmanship aligns with my values, both in cricket and life.”
He also emphasized the importance of responsible drinking, adding, “We want people to enjoy whisky in moderation, ensuring it’s a pleasurable experience rather than something excessive.”
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Ardent Alcobev announced that its new whisky, Dram Bell, is currently available at select retail and on-premise locations, with plans to expand its presence in key markets across North and South India.
