India’s liquor industry is pushing for a distinct regulatory standard for Indian single malt whisky, aiming to safeguard its reputation and promote its growing global presence. With exports reaching 60 countries and multiple prestigious international awards to their credit, domestic producers are in talks to approach the Food Safety and Standards Authority of India (FSSAI) for dedicated guidelines, according to the Confederation of Indian Alcoholic Beverage Companies (CIABC).
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The move comes amid rising sales of Indian single malts, driven by the premiumisation trend in the world’s largest whisky market. A dedicated standard would not only preserve the integrity of Indian single malts but also address concerns about smaller brands entering the market without adhering to authentic practices.
Geographical Indication and Industry Challenges
Indian distillers are also pursuing a geographical indication (GI) tag for single malt whisky, which would elevate its credibility and protect its identity. CIABC Director General Anant S. Iyer highlighted the current gap in FSSAI definitions, noting that while the regulator mandates whisky to be malt-based, it does not define “single malt.” This lack of clarity allows some producers to claim the title without adhering to essential criteria, such as being produced entirely in a single distillery.
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“FSSAI should introduce a separate standard for Indian single malt whisky to ensure only authentic producers can use the designation,” Iyer said. “This will help preserve its sanctity and reputation.”
Leading brands like Amrut, Paul John, Rampur, Indri, Gianchand, Crazy Cock, and Doaab have emerged as significant players in a segment traditionally dominated by imported Scotch whisky. However, as Indian single malts gain popularity both domestically and internationally, industry leaders are keen to ensure that quality and authenticity remain uncompromised.
