Globus Spirits Limited has entered India’s luxury whisky segment with its first single malt whisky under the DŌAAB India Craft Whisky brand.
This move caters to the country’s evolving whisky market, where consumers increasingly prefer premium craft spirits.
Globus Spirits derives brand name from Hindi
The brand name DŌAAB, derived from Hindi words “dō” (two) and “aab” (water), symbolises the merging of perspectives and influences. The first limited-edition release, 01 Six Blind Men and the Elephant, draws inspiration from Indian folklore and features whisky aged in 100% ex-bourbon barrels.
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Meanwhile, Shekhar Swarup, Joint Managing Director of Globus Spirits Limited, said, “Within two years, the company has innovated into various segments in the drinks industry of India, and we are proud to raise the standards with the launch of DŌAAB. As a company, we continue to aspire for more and will offer the best offerings cutting across all segments.”
DŌAAB available in key cities
Further, DŌAAB India Craft Whisky, 01 Six Blind Men and the Elephant, is priced between INR 4,500 and INR 5,500 per 750 ml bottle, depending on state pricing norms. Initially available in Delhi, Gurgaon, Lucknow, and Jaipur, the brand plans to expand to other markets.
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To be noticeable, the packaging combines traditional Rajasthan’s mandana art with modern aesthetics, reflecting DŌAAB’s focus on blending tradition and innovation. This aligns with the brand’s goal of offering unique experiences to whisky enthusiasts.
