Popular YouTubers Fukra Insaan (Abhishek Malhan) and Triggered Insaan (Nischay Malhan) are stepping into the beverage industry with their latest venture—Fokus, a hydration drink set to launch in February 2025. Known for their entertaining and engaging content, the Malhan brothers are now channeling their creativity into crafting a line of fruit-flavored drinks designed to keep people refreshed and energized.
Fokus will be available in stores across India and will feature flavors like Mango Pineapple, Kiwi Lemon, and Watermelon Strawberry. What sets these drinks apart is their use of natural ingredients like coconut water and ginseng, which are known for their hydrating and revitalizing properties. Whether you’re hitting the gym, pulling an all-nighter, or just looking for a refreshing pick-me-up, Fokus aims to be your go-to hydration solution.
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The brand is backed by a strong management team, with Mayank Mishra overseeing Fukra Insaan’s operations and Ankit Madaan handling Triggered Insaan’s side of things. This structured approach ensures that the business is in good hands, allowing the Malhan brothers to focus on both content creation and building their new brand.
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For fans who have followed their journey from YouTube stardom to entrepreneurial success, this move is both exciting and inspiring. It’s not every day that content creators take a leap into the FMCG space, and seeing two of India’s most loved YouTubers do it is a testament to their versatility and business acumen. With a strong fanbase, unique flavors, and a promise of quality ingredients, Fokus is shaping up to be an interesting addition to the hydration drink market.
