New Delhi-based agri-startup Fresh From Farm (F3) has announced its private-label branded fruits in the Delhi NCR region.
F3 to contribute 20% of revenue to achieve ARR
The branded fruit line, expected to contribute 20% of overall revenue, will help F3 achieve INR 100 crore annual recurring revenue (ARR) by next quarter. Meanwhile, F3’s branded offerings include Ace Apples, Bliss Berries, Queen Kiwi, Mighty Melons, and Bright Banana, available across 500+ vendor partners in Delhi NCR.
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Founder Rohit Nagdewani stated, “We are on a mission to create trust and ease in the experience of buying fresh fruit. By introducing branded options, we hope to provide consumers with a reliable standard that removes the guesswork so they can confidently pick up pre-graded, quality-assured fruit.”
F3 aims to partner with quick commerce platforms
Notably, F3 aims to make branded fruits more accessible through partnerships with quick commerce platforms. Founded in 2021, F3 is a business-to-business-to-consumer (B2B2C) fresh fruits demand consolidation platform. The company delivers fruits directly from farm to retail at competitive prices.
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Further, Nagdewani’s vision is to revolutionise the fresh fruit market by ensuring quality and consistency. With its branded offerings, F3 seeks to eliminate the uncertainty associated with buying fresh produce. By streamlining the supply chain, F3 provides consumers with fresh, high-quality fruits while supporting farmers and local vendors.
As F3 expands its operations, its focus on quality, accessibility, and affordability is poised to disrupt the traditional fruit market. With its innovative approach, F3 is well-positioned to achieve significant growth and become a leading player in India’s agri-startup ecosystem.
