Friday, December 5, 2025

FMCG

FMCG sector embraces digital advertising: 47% ad spend directed towards digital platforms in 2023

Following the pandemic-induced surge in e-commerce, the momentum of business digitalization continues to grow. Companies are increasingly utilizing digital tools to streamline operations, understand...

FMCG companies in India revamp marketing strategies, prioritize digital outreach

Fast-moving consumer goods (FMCG) companies in India are progressively relying on digital advertising to connect with customers, particularly as many individuals now prefer consuming...

FMCG manufacturers revamp packaging for e-commerce as online sales surge

Consumer goods manufacturers are redesigning their product packaging to be more e-commerce friendly due to the continued growth of this sales channel in their...

After Amazon, ITC becomes second company to utilize inland waterways for FMCG transport

ITC has become the second company, after Amazon, to employ inland waterways for commercial transport, as per an official statement.The statement added that ITC...

FMCG growth to remain sluggish in current year: Emkay Global Report

On Friday, Emkay Global Financial Services released a report stating that corporate discussions regarding the Fast-Moving Consumer Goods (FMCG) sector highlighted the subdued demand...

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