Friday, November 22, 2024

FMCG

Good monsoon, improved macro indicators to drive consumer demand for FMCG products

Key industry leaders anticipate that improving macroeconomic indicators and favorable expectations for a good monsoon and rabi crops will boost consumer demand for FMCG...

Nestle India approves 0.15% annual increase in royalty payments to parent company for next five years

Nestle India Ltd, a fast-moving consumer goods (FMCG) company, announced that its board has greenlit a proposal to incrementally raise royalty payments to its...

FMCG sector embraces digital advertising: 47% ad spend directed towards digital platforms in 2023

Following the pandemic-induced surge in e-commerce, the momentum of business digitalization continues to grow. Companies are increasingly utilizing digital tools to streamline operations, understand...

FMCG companies in India revamp marketing strategies, prioritize digital outreach

Fast-moving consumer goods (FMCG) companies in India are progressively relying on digital advertising to connect with customers, particularly as many individuals now prefer consuming...

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