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GCL targets Rs2,000Cr turnover with its new launches in FMCG

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Ghodawat Consumer Limited (GCL) is setting ambitious targets for 2025, aiming to achieve a turnover of ₹2,000 crores, driven by strategic launches and expanding footprints in the FMCG sector. Salloni Ghodawat, Director and COO, credits much of the company’s success to the strong performance of its flagship brands, including STAR Atta, Oil, Rice, and Salt, which have significantly contributed to revenue growth.

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Building on this momentum, GCL has expanded its product portfolio with new offerings such as Pulses, Besan, Maida, and Rava. Innovative brands like Coolberg and TBH (To Be Honest) snacks are also gaining widespread popularity. Notably, Coolberg was named Product of the Year 2024 by Global Excellence Awards (GEA), underscoring its growing recognition in the market.

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GCL Aims for ₹2,000 Crore Turnover with Bold Moves in FMCG

GCL is also strengthening its global presence, now distributing products in over 50,000 outlets across 150 cities, including international markets like the UK. Its recent participation at SIAL Paris further cements its international ambitions. The company’s “Barso Ka Bharosa” campaign for STAR Cooking Oil, featuring Raveena Tandon, continues to bolster its brand visibility and consumer trust.

In response to shifting consumer preferences, GCL is focusing on health-conscious and premium products. The launch of nutrient-rich Khapli Atta aligns with growing demands for healthier staples. Coolberg offers non-alcoholic beverages tailored to young professionals, while TBH introduces vacuum-cooked fruit and vegetable snacks for guilt-free indulgence.

Over the next six months, GCL plans to expand operations in Maharashtra, Karnataka, and Goa. Coolberg will enhance retail visibility with a major marketing push in mid-February, and TBH will introduce new flavors targeting tier-I and tier-II cities while expanding to Europe and the Middle East.

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