CavinKare, a FMCG major, launched its first-ever creme hair colour range under the Indica brand, called Natural and Nourish Creme Hair Color on Thursday, November 8.
CavinKare launches Indica Natural, Nourish Creme Hair Color
According to Economic Times, the city-based company has appointed popular actress Trisha Krishnan as its brand ambassador for this initiative and launched a television campaign.
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“We are delighted to announce the launch of Indica Natural and Nourish Creme Hair Color, marking our foray into the creme hair colour category. Indica has consistently positioned itself as a leader in innovation, introducing transformative products that enhance the consumer experience,” stated CavinKare Business Head-Personal Care, Rajat Nanda on the launch.
Further he stated, “We are proud to have associated with celebrated actress Trisha Krishnan, whose presence perfectly embodies our message of accessible beauty. We aim to empower individuals to embrace their unique beauty with confidence and ease.”
CavinKare innovates 10-minute hair colour solution
Meanwhile, the company announced that Indica Natural and Nourish Creme Hair Color will be available in Natural Black, Dark Brown, and Burgundy. These products will be sold in all retail outlets starting at INR 15.
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Notably, the FMCG giant has a manufacturing unit located in Sidcul, Ranipur, Haridwar. Its popular brand, Indica, was first introduced in 1995 with Indica Herbal Hair. Later, in 2009, the product underwent a revamp, resulting in the launch of Indica’s 10-minute hair colour solution. This innovation was driven by consumer insights and has since become a hallmark of the brand. Notably, the hair colour creme market in India is valued at INR 2,510 crore (as of August 2024).
