Coca-Cola‘s new Christmas commercial, generated by artificial intelligence, has sparked controversy on social media. The ad recreates the iconic “Holidays are Coming” theme, but many viewers are unhappy with the changes.
Coca-Cola ad lacks Santa Claus
The advertisement lacks Santa Claus, a traditional key figure in Coca-Cola’s festive ads. His brief appearance, only showing his hands, has frustrated fans. Some claim the AI-generated ad has “killed off” the beloved character.
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“Coca-Cola has always been associated with the magic of Christmas. You killed this magic…,” a YouTube commenter said. Another user wrote, “Real magic is firing your advertising team for Christmas and using AI-generated slop.”
On social media platform X, users expressed similar disappointment. “The world is so over if the Christmas Coca-Cola advert is made with AI,” one user said. Another posted, “Just saw an AI-generated Coca Cola commercial on TV… genuinely how are we letting this happen?”
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AI-generated ad shows Coca-Cola’s innovation – Company’s spokesman
Despite the backlash, a Coca-Cola spokesman defended the move, telling AdWeek, “Coca-Cola’s exciting venture into AI-generated storytelling demonstrates Coca-Cola’s commitment to embracing innovation, leveraging our collaborations with top creative and technology partners, while staying true to its core values: spreading happiness and creating real magic!”
The ad’s disclaimer, “created by Real Magic AI,” highlights the company’s experimentation with new technology. However, fans seem to value tradition over innovation.
