Japanese apparel retailer UNIQLO announced the launch of its largest Indian store at Phoenix Palladium Mall in Mumbai, followed by another store at Pacific Mall Tagore Garden in New Delhi on November 29, 2024.
UNIQLO’s opens third largest store in Mumbai
According to Kenji Inoue, Chief Financial Officer and Chief Operating Officer of UNIQLO India, “Last year, we made our entry in Mumbai and received great appreciation and love for the brand. We are now thrilled to be launching our third and largest store in Mumbai at Phoenix Palladium. Meanwhile, we are also expanding our presence in Delhi NCR with our ninth store within this month. We are determined to make LifeWear more accessible to even more customers through our new stores.”
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The Phoenix Palladium store spans two floors with a total sales area of 18,380 sq. ft., featuring UNIQLO’s full LifeWear range, including high-quality, functional clothing for men, women, and children. The store boasts a prominent red logo visible from the mall entrance and a large LED screen showcasing brand highlights and product features.
To celebrate the launch, the brand is offering exclusive promotions, including complimentary Round Mini Shoulder Bags for the first 100 customers and limited-edition Novelty Tote Bags designed by Mumbai artist Aashti Miller for customers spending over INTR 6,000 during the opening weekend.
UNIQLO launches “Mumbai’s LifeWear” campaign featuring personalities
Additionally, a UNIQLO cube installation will be placed in the mall courtyard, allowing visitors to explore the brand and participate in a “wish and win” campaign through the company’s app.
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In line with its “made for all” philosophy, UNIQLO is launching a campaign called “Mumbai’s LifeWear,” spotlighting six well-known Mumbai figures who embody the brand’s values. This campaign features actress Lillete Dubey, illustrator Aashti Miller, comedian Rohan Joshi, journalist Aayush Ailawadi, entrepreneur Harshad Chavan, and nutritionist Pooja Makhija, with their stories shared across UNIQLO’s social media platforms.
The Pacific Mall Tagore Garden store in New Delhi spans 12,930 sq. ft. across two floors and will also feature the brand’s iconic red logo. Ahead of the opening, a special tree installation adorned with red UNIQLO cubes will be displayed in the mall’s atrium.
Both stores will showcase the brand’s complete LifeWear collection, inspired by Japanese values of quality and durability, including the Fall/Winter 2024 collection featuring PUFFTECH and HEATTECH garments.
