Nykaa‘s founder and CEO, Falguni Nayar, stated that quick commerce won’t be the only focus for the company. They will target consumer demand for delivery once the sector grows to a certain size and scale.
Q-commerce one of the small channels, but not only – Nayar
While talking to The Economic Times ahead of Nykaa’s annual event ‘Nykaaland,’ Nayar said, “The reality for us is that we will not get into additional categories for the sake of quick commerce and what we will do well is in our category where we have long-term interest and a long-term position to play.”
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She mentioned that the company’s focus is on building a wide network across the country, not just in a few cities. “…Our vision is to build the beauty and fashion lifestyle in the country and that’s what we are doing; and quick commerce could be one of the small channels, but it cannot be the only,” Nayar added, “…it does not have a major impact on our mission.”
Nykaa introduces 10-min delivery pilot in Mumbai
This update follows Nykaa’s recent launch of a 10-minute delivery pilot in parts of Mumbai, covering 5% of its products.
Meanwhile, Nayar’s comment comes as retail formats, including e-commerce, are affected by the rapid rise of platforms like Blinkit, Zepto, Swiggy Instamart, and new entrants like Flipkart Minutes, which offer 10-minute deliveries.
Notably, Nykaa offers same-day delivery for orders placed before 12 pm and next-day delivery for those placed after 12 pm in four metro cities. Around 85-90% of orders get delivered the next day, while 10-15% are delivered the same day.
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“Most companies start with a vision they want to fulfil, and our vision is to build the beauty and fashion lifestyle in the country and that’s what we are doing; and quick commerce could be one of the small channels, but it cannot be the only…it does not have a major impact on our mission,” Nayar explained.
“In the top 110 cities, 60-70% of our orders are delivered by the next day. The speed of delivery on our entire delivery network has improved by 45% over the last year. We are improving our network and are now setting up warehouses in top 30 cities to further enhance our speed,” Nayar emphasised the importance of faster delivery across India. She mentioned that 25 million customers buy beauty products from Nykaa and the platform services all 19,000 zip codes in India.
Moving forward, Nykaa’s offline stores are still boosting sales. It has about 200 outlets and plans to increase to 350 stores.
