Global SS Beauty Brands, a fully owned subsidiary of Shoppers Stop, has entered the private label market with the launch of Joyology, a new-age colour cosmetics brand aimed at the “masstige” segment.
An Innovative Brand With a Specific Focus
Focused on appealing to Zillennials, the brand was introduced by Biju Kassim, CEO of Global SS Beauty Brands, in an interview with ETRetail.
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With its cutting-edge concept and innovative packaging, the brand collaborated closely with Intercos for the development of both the product and packaging. In addition to being available at Shoppers Stop and SS Beauty stores, as well as on the company’s e-commerce platforms, Joyology will also be sold through major online retailers such as Nykaa, Myntra, Amazon, and Tata Cliq.
Key Executive Explains Brand Focus
The CEO said: “The products of Joyology are affordable and manufactured in India but with the highest quality and the greatest ingredients. With the launch of this new private label brand, we want to play in various verticals that beauty as an opportunity offers in this country,”
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When asked about the ROI, he explained: We would be at a comfortable stage in 3rd year of operation and want to scale it up further and to make sure that ROI starts flowing from 4th year onwards.”
