Launched in 2023 by Vineet Haralalka, Kingdom of White is a premium direct-to-consumer (D2C) fashion label dedicated entirely to the color white. Backed by Think9 Consumer, the brand has quickly built a strong presence in the Indian fashion landscape, offering a thoughtfully curated selection of shirts, jeans, kurtas, and accessories—all in white.
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The brand’s philosophy revolves around the idea that white embodies simplicity, elegance, and limitless possibilities. With a focus on creating timeless wardrobe essentials, Kingdom of White caters to men, women, and children, making it a one-of-a-kind concept in the Indian apparel industry.
By FY 2024-25, the brand aims to achieve an annual stock turnover of 8 to 10 times, ensuring that inventory moves quickly and efficiently. To meet increasing demand, it is scaling up both online and offline operations, with plans to launch at least 30 exclusive brand stores across India. Additionally, in-house manufacturing is being prioritized to maintain strict quality control and speed up delivery times.
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“Kingdom of White isn’t just about fashion—it’s a movement. We are crafting a distinct identity that blends tradition with contemporary style, offering a wardrobe that appeals to the modern, fashion-forward consumer,” says Vineet Haralalka.
With a strong vision and aggressive growth strategy, Kingdom of White is positioning itself as the go-to brand for those who appreciate the timeless charm of an all-white aesthetic.
