Founded in 2015, Clovia is an Indian lingerie and apparel brand built by Pankaj Vermani, Neha Kant, Suman Chowdhury, Soumya Kant, and Abhay Batra.
With backing from Reliance Retail, the brand has gained attention for its focus on offering high-quality products designed around the theme of ‘joy.’ Its top-selling product, the bra, continues to be a major revenue driver.
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Clovia’s Exponential Expansion
Clovia has established a strong presence in tier-2 and tier-3 cities, where it earns 65% of its revenue, serving over five million women so far. Looking ahead, the company is setting its sights on reaching 50 million customers over the next four years.
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Neha Kant, the brand’s co-founder and director, shared her philosophy, saying, “Selling to women goes beyond just function and design. It’s about connecting with their dreams and desires. We approach our brand through the lens of ‘joy,’ creating a positive and inspiring conversation, even when addressing challenges.”
In FY 2024, Clovia reached a total revenue of ₹279.24 crore. The company also made significant strides in expanding its retail footprint, launching a general trade model in 2,000 multi-brand outlets (MBOs), increasing its large-format stores to 600, and opening 13 new exclusive brand outlets (EBOs), bringing the total number to 75.
