Luxury brands making their mark in the food and beverage space are no longer a rare novelty—they’re becoming a defining trend in retail. The list of high-end labels exploring this territory is growing fast, from Coach Play and Ralph’s Coffee in 2023 to Louis Vuitton’s Le Chocolat Maxime Frédéric last year. The luxury car industry is also joining in, with Audi preparing to launch a café in collaboration with Burnt Ends Bakery later this year.
Now, Swiss watchmaker Audemars Piguet (AP) is stepping into the F&B world with a grand debut—the world’s first AP Café in Singapore. Located within the prestigious Raffles Hotel, this new café is part of a broader concept store known as AP House. With 21 AP Houses worldwide, including in global hotspots like Milan and London, the Singapore outpost is set to offer a unique experience for watch connoisseurs and food lovers alike.
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A Taste of Switzerland with a Local Twist
At AP Café, the brand stays true to its Swiss heritage, offering an array of authentic dishes such as rosti and raclette. The café’s food and dessert menus are complemented by a selection of five signature cocktails (starting at $26), artisanal teas from Antea Social, and coffee provided by local favorite Burnt Ends bakery.
For savory indulgence, guests can savor bricelets—salted Swiss wafers ($5), a hearty short rib raclette pie ($38), and snackable Caesar crudités ($18). A luxe treat is the röesti, wrapped in gold leaf and topped with caviar, priced at $25. For those with a sweet tooth, the café serves raspberry doughnuts ($8), Hazelnut Crunch ($20), and a best-seller—a Swiss roll paired with honeycomb and honey ice cream ($18).
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Adding a local flair to the menu, AP Café offers a chicken rice club sandwich ($22), inspired by Singapore’s iconic dish. Also featured are the Gula Melaka Pain Suisse ($8), a palm sugar cream-filled pastry, and the Clarified Swiss Sling ($26)—a contemporary take on the historic Singapore Sling cocktail created at the Raffles Hotel bar in 1915.
A Perfect Spot to Lounge and Savor
The café, which seats about 12 indoors, also boasts an alfresco seating area by Raffles Hotel’s iconic blue fountain—ideal for a relaxed afternoon, especially when the sun is less intense. Whether you’re a watch aficionado, a foodie, or just someone looking for an elegant yet cozy spot to unwind, AP Café offers a luxurious experience that reflects both Swiss tradition and the
