Big Hello, a fashion brand for plus-sized individuals, opened its fifth store in Kompally, Hyderabad. The new store offers stylish, high-quality clothes and accessories for plus-sized men and women, aiming to improve the shopping experience for this underserved market.
Big Hello becomes first in India to offer customer lounge
Offering a vibrant ‘Experience Store’ in Hyderabad, Big Hello features lively interiors, a dancing mannequin, and friendly customer service. It also stands out as the first Indian brand with a dedicated customer lounge, providing a cosy space for shoppers to relax and enjoy the retail experience.
Continue Exploring: Nykaa issues 3.08 Lakh equity shares to employees under ESOP scheme
With this new store, Big Hello is now in 19 locations, including Chennai, Bangalore, Hyderabad, Vijayawada, and Guntur. Besides its physical stores, the brand has an e-commerce platform and plans to open more stores in Hyderabad soon. Big Hello is owned by Absolute Brands and Retail Private Limited (ABRPL), led by founder Vishnu Prasad.
According to Indian Retailer, Modita Tripathi, Brand Head of Absolute Brands, shared regarding the inauguration of the new outlet, said, “We are happy to announce Big Hello’s inclusive and trendsetting collection of clothing and accessories to Hyderabad’s fashion-forward crowd. Our store offers locals convenient access to Big Hello’s perfectly tailored, stylish, and thoughtfully curated pieces, enabling them to embrace their individuality and make bold fashion statements with ease.”
Big Hello eyes to launch 50 stores in 2024
Furthermore, Big Hello offers a wide range of Western and Indian ethnic wear for all body types, occasions, and moods. Their collection includes shirts, t-shirts, trousers, jeans, and blazers, as well as traditional kurtas, bandh galas, and various ethnic bottomwear. They also have accessories like belts, tummy tuckers, scarves, ties, pocket squares, and suspenders, giving customers a complete fashion package.
Continue Exploring: OYO targets to secure $200 million for US expansion
Meanwhile, the brand plans to open 50 new stores this financial year, focusing on states like Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, and Kerala. Vishnu Prasad, Founder and CEO of Absolute Brands & Retail, said, “We are establishing Big Hello to be the go-to destination for plus-size fashion across India. The brand offers stylish, high-quality garments that are exquisitely crafted to fit the unique curves and contours of plus-sized bodies.”
Notably, India’s plus-size fashion market is worth Rs. 88,000 crore, making up 12% of the overall fashion market. About 33% or Rs. 29,000 crore of this is in the organised sector. The market is expected to grow by 25% annually over the next five years, highlighting the increasing demand for plus-size fashion.
Looking ahead, with this expansion, Big Hello strengthens its position as a leader in India’s plus-size fashion industry, catering to more consumers looking for trendy and well-fitting clothes.
