Shark Tank India Season 2 was a huge success, attracting millions of viewers and receiving widespread acclaim for its innovative format and engaging content. The show has become one of the most popular and anticipated TV shows in India, capturing the attention of viewers all over the country.
The show’s innovative format, which brings together entrepreneurs and business investors, or “sharks,” to pitch their ideas and secure funding, is at the heart of its success. The dynamic, fast-paced format of the show is intended to provide audiences with a behind-the-scenes look at the high-stakes world of entrepreneurship and business investment, highlighting the ups and downs of starting and growing a business.
One of the key factors contributing to the success of Shark Tank India Season 2 is its popularity among a wide range of viewers, from aspiring entrepreneurs and business owners to investors and casual fans. The show’s universal appeal and its ability to connect with viewers on an emotional level have helped to make it one of the most watched and talked-about TV programs in India.
Whether it’s the innovative format, engaging content, the sharks feeding us with innumerous memes, or the universal appeal of its messages and themes, the show has proven to be a massive success and an important cultural touchstone for modern India.
Vineeta shared on a recent episode of the Kapil SHarma show that Season 2 saw a wide range of F&B products which kept the Sharks sailing. While many business owners come on shark tanks in search of capital, some of their favorite sharks are right at the back of their minds.
Let’s see the F&B enterprise that rules the 2 seasons and the sharks who invested in their vision:
Modak, Season 2
Patil Kaki, a homemade snack company, recently appeared on Shark Tank India Season 2. Geeta Patil, the founder, revealed to the sharks in the episode that she started her business in 2017 with just Rs 5,000 and has grown it to a Rs 3 crore business over the years. Her son Vinit Patil and Darshil Anil Savla, who are not only her partners but also gave her wings by launching a website for her, joined her on the show.
Sharks who invested: Anupam and Piyush invested 40 lakhs for a 4% stake
Top food startups that bagged the deal
Click here to visit their website
Dorje, Season 2
Sparth Agarwal, Co-Founder, Pitches on Shark Tank India 2 and Requests an Investment from the Sharks. Dorje Teas are the finest Darjeeling teas, brewed sustainably on the farm. Dorje Team is available in a variety of styles from monsoon flush to roasted Darjeeling tea.
Sharks who invested: Anupam, Peyush, and Vineeta, 30lakhs for 15% equity
Click here to visit their website
TagZ, Season 1
Tag Z, a potato chip company based in Bangalore, offers unique chips that are neither fried nor baked. However, these chips have been “popped”. To make these healthier-than-fried chips, high-quality potatoes are thinly sliced and subjected to high temperatures and pressure. Tag Z sells crispy potato chips in Chilli Garlic, Thai Vodka Tom Yum, and Italian Cheese and Onion.
Sharks who invested:
These chips impressed all sharks, it was Ashneer who bagged the deal
The former co-founder and Managing Director BharatPe ended up investing 70 lakhs for 2.75% equity.
Click here to visit their website
In a Can, Season 1
In the midst of the pandemic, Sameer Mirajkar and Viraj Sawant, both hotel management graduates, founded their company. Ready-to-drink low-calorie cocktails in flavors like rum latte, whisky collins, gin, tonic, and others are available from the canned cocktail company.
Sharks who invested:
The partners requested 50 lakh rupees for 2% equity in the company but were instead offered Rs1 crore for 10% equity by sharks Ashneer Grover, Aman Gupta, Namita Thapar, and Anupam Mittal.
Click here to visit their website
Skipii Ice pops, Season 1
Do you remember ice chuskis from your childhood? Inspired by those frozen treats, this Hyderabad-based company makes hygienic ice pops with no artificial preservatives, sweeteners, flavors, or colors. The pops are made from RO water and come in a variety of flavors including lemon, cola, orange, and bubblegum. Ravi and Anuja Kabra, the show’s founders, raised Rs1 crore for 15% equity in their company from all five shark tank judges.
Sharks who invested: An all Shark deal, 1 crore for 15% equity.
Click here to visit their website
Time for the big unveil, so who is the shark that is favorite among food entrepreneurs? While all sharks have established big brands, Anupam Mittal, founder of Shadi.com seems to be the most active investor in F&B products. He has been an active investor outside of shark tank and has razor-sharp experience in scaling business, no doubt he is loved by all. So, which Shark is your favorite? Let us know in the comments!
