One of the most popular drinks in the world is coffee, and the Indian coffee sector is experiencing tremendous growth. In India, there has been an increase in the number of coffee shops and startups in recent years, but Rage Coffee stands out. Rage Coffee is a well-known Indian coffee start-up that was founded by Bharat Sethi and has swept the nation.
Bharat Sethi, the founder of Rage Coffee, saw a business potential in the digital sector while making a name for himself in India’s vast and quickly expanding coffee market. The determination of the team to build a brand that became the standard name in the digital ecosystem, in Sethi’s opinion, was one of the more significant reasons that contributed to the success of Rage Coffee.
He was attracted by the many coffee mixes, flavors, and fragrances and wanted to give the Indian people the greatest coffee. In 2016, he founded Rage Coffee with this thought in mind. The business began by selling high-end coffee beans and mixes to customers across the nation via an online marketplace. The response was overwhelmingly positive, and the business quickly developed a devoted clientele.
The growth rate of rage has increased by 500% annually. The brand has been able to make data-supported judgments since it is a digitally native d2c brand. The brand’s success has been attributed to these as well as creative manufacturing techniques, smooth distribution, approachable retailing, and fast delivery. The startup also managed to have Virat Kohli, who has more than 200 million followers on Instagram as the face of this mega brand. This adds more credibility and trust among the young generation who see Virat Kolhi as an influential personality.
According to Sethi, consumer tastes have evolved into the starting point for the conception of new ideas. He explains that the coffee industry was previously dominated by a small number of carefully chosen brands, making it a very difficult market for new entrants to compete in. However, there was a portion of the coffee business that had not yet been explored where innovation hadn’t been put to the test or utilized to its full potential. Sethi estimates that the entire addressable market for Rage is currently around INR 6500 crores and would rise to INR 12,500 crores by 2025.
Rage Coffee not only provides excellent coffee but also strongly emphasizes sustainability. The business is committed to lowering its carbon footprint and obtains its coffee beans from ethical and ethical suppliers. The company has received numerous awards for its dedication to sustainability, and it has emerged as a leader in the Indian coffee market.
Rage Coffee is a shining example of what can be achieved with great ideas and hard work. Bharat Sethi is an example of the power of perseverance and hard work for young businesspeople. His experience serves as a reminder that anything is feasible if one is passionate, committed, and quality-oriented.
Rage Coffee represents the potential of Indian entrepreneurship and is a bright example of what can be accomplished with a great idea and a strong work ethic. It is more than just a coffee company. Bharat Sethi’s success story is an inspiration to young entrepreneurs and a reminder that anything is possible with passion, dedication, and a focus on quality. If you’re a coffee lover, make sure to visit a Rage Coffee shop and taste the magic of coffee for yourself.
Visit their website to buy a range of aromatic coffees: https://ragecoffee.com/?ref=EXTRA20
