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HomeEntrepreneurshipStartupsRoasty Tasty: The Brand That's Redefining Snacks with Their Uniquely Wholesome &...

Roasty Tasty: The Brand That’s Redefining Snacks with Their Uniquely Wholesome & Delicious Approach

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In a world where snacking has become an integral part of our lives, finding the perfect balance between taste and health has often felt like an elusive quest. But, there’s a brand that’s changing the game, and it goes by the name Roasty Tasty. With its unique approach to snacking, Roasty Tasty is redefining the way we munch on our favorite treats, offering a delicious alternative that not only satisfies our cravings, but is also a smarter choice. 

At the helm of Roasty Tasty stands Mr. Raj Bagri, a second-generation entrepreneur with a remarkable 30-year journey in the food industry. His extensive experience in flour milling and breakfast cereals laid the foundation for Roasty Tasty, a brand that’s on a mission to introduce ancient grains like millets and pulses in their 100% roasted form to the world. The goal? To revolutionise the snacking experience by providing delicious, non-fried namkeen (snacks and savouries).

A Global Sensation:

Roasty Tasty’s innovative approach to snacking has garnered remarkable acceptance in over 22 countries across the globe, as well as a strong presence in over 2000 leading supermarkets. Customers were seeking an alternative to fried namkeen & snacks that would consistently offer the same authentic taste experience, and Roasty Tasty delivered.

But what inspired Mr. Raj Bagri to embark on this journey? The answer lies in the traditional method of sand-roasting, a practice still employed by local hawkers to prepare snacks like popcorn and peanuts. Mr. Bagri modernized this ancient method, creating non-fried namkeen using nutritious grains, lentils & pulses, nuts, and seeds. He realized that to establish a brand in the snacks industry, taste is just as important as health benefits, and thus, Roasty Tasty was born.

Filling a Gap in the Snacking Market:

The snacking market is vast and diverse, with countless brands catering to various consumer preferences and taste profiles. However, there was a noticeable gap for a namkeen that could replicate the taste and crunch of fried snacks without the associated guilt. Roasty Tasty stepped in to bridge this gap by offering cholesterol and trans-fat-free snacks made from fibrous millets, high-protein legumes, and other premium ingredients. Moreover, their competitive pricing has made them acceptable even in smaller cities, proving that healthy snacking doesn’t have to break the bank.

Uniqueness That Sets Roasty Tasty Apart:

What sets Roasty Tasty apart from the crowd? Here are some key distinguishing factors:

  • Global Quality Standards: Roasty Tasty maintains the highest quality standards, ensuring that their products meet global expectations.
  • Taste at Par with Fried: Roasty Tasty has cracked the code for making healthy snacks that don’t compromise on the taste experience.
  • 30 Years of Experience: With decades of experience in roasting grains, millets, pulses, and seeds, Roasty Tasty’s product range reflects their unparalleled expertise. 
  • Cholesterol and Trans-fat Free: Roasty Tasty is committed to providing snacks that are not only delicious but also healthier, free from cholesterol and trans-fat.

Adapting and Thriving in a Changing Market:

Roasty Tasty’s journey has been marked by adaptation and evolution. They initially positioned themselves as a premium and gourmet brand but soon realized that taste was paramount to consumer loyalty. As a result, they expanded their range to include more mass-premium flavors, catering to a broader consumer base. 

COVID-19 pandemic brought significant changes to the retail landscape, with self-service standalone outlets becoming a successful platform for brand discovery. Roasty Tasty has embraced this shift, witnessing a positive response in such stores. E-commerce, while experiencing a temporary slowdown, is now picking up as the brand and its products gain traction.

Moreover, with the United Nations declaring 2023 as the “International Year of Millets,” Roasty Tasty is well-positioned to capitalize on the increasing awareness of this superfood and its acceptance in both ethnic and mainstream stores worldwide.

Mission and Vision for the Future

Like any growing company, Roasty Tasty faced its share of challenges, especially during the initial launch phase when creating consumer awareness was crucial. However, through effective in-store marketing strategies such as wet sampling and online brand awareness campaigns, they’ve steadily gained consumer acceptance.

Roasty Tasty’s mission is clear: to become the number one choice for consumers when it comes to snacking. With a product range already making waves in 22 countries and across India, their vision is to further penetrate the global market and increase their presence in urban India.

They also plan to introduce more “better for you” and tasty products, leveraging their expertise in manufacturing with global quality standards. Roasty Tasty’s goal is not just to succeed as a brand but to see everyone associated with them flourish, creating a win-win scenario for all.

In a world where taste and health often seem at odds, Roasty Tasty is proving that you don’t have to compromise on either. With their delicious, wholesome snacks, they are not just changing the way we snack; they are changing lives, one munch at a time.

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