Gurugram-based dairy-tech startup ORIGHT has raised $1 million in a seed funding round led by Aeravti Ventures. Previously, the startup secured $847,000 from Loyal and͏͏ other͏͏ investors.
The͏͏ startup,͏͏ which͏͏ aims͏͏ to͏͏ transform͏͏ the͏͏ dairy͏͏ industry,͏͏ will͏͏ utilise͏͏ the͏͏ raised͏͏ funds͏͏ to͏͏ scale͏͏ its͏͏ platform,͏͏ enhance͏͏ its͏͏ product͏͏ offerings,͏͏ and͏͏ provide͏͏ further͏͏ support͏͏ to͏͏ the͏͏ farmers,͏͏ processors,͏͏ and͏͏ distributors͏͏ within͏͏ its͏͏ network.
“This͏͏ seed͏͏ round͏͏ represents͏͏ a͏͏ significant͏͏ milestone͏͏ for͏͏ ORIGHT͏͏ as͏͏ we͏͏ advance͏͏ our͏͏ vision͏͏ of͏͏ modernising͏͏ the͏͏ dairy͏͏ industry͏͏ through͏͏ technology͏͏ and͏͏ financial͏͏ inclusion,”͏͏ said͏͏ Utkarsh Kapoor,͏͏ Co-founder͏͏ of͏͏ ORIGHT.
“With͏͏ this͏͏ new͏͏ capital,͏͏ we͏͏ will͏͏ expedite͏͏ our͏͏ efforts͏͏ to͏͏ expand͏͏ our͏͏ reach͏͏ and͏͏ provide͏͏ greater͏͏ value͏͏ to͏͏ the͏͏ entire͏͏ dairy͏͏ ecosystem,͏͏ especially͏͏ in͏͏ rural͏͏ communities.͏͏ Our͏͏ goal͏͏ is͏͏ to͏͏ drive͏͏ financial͏͏ empowerment͏͏ for͏͏ small-scale͏͏ farmers,͏͏ enabling͏͏ them͏͏ to͏͏ access͏͏ better͏͏ resources͏͏ and͏͏ enhance͏͏ productivity.͏͏ This͏͏ will͏͏ also͏͏ foster͏͏ long-term͏͏ sustainability͏͏ within͏͏ the͏͏ dairy͏͏ supply͏͏ chain,”͏͏ he͏͏ added.
Continue͏͏ Exploring:͏͏ India’s͏͏ dairy industry͏͏ to͏͏ see͏͏ 13-14%͏͏ revenue͏͏ growth͏͏ this͏͏ fiscal͏͏ year:͏͏ CRISIL
Innovative͏͏ IoT͏͏ Solutions:
Founded͏͏ in͏͏ 2019͏͏ by͏͏ Utkarsh͏͏ Kapoor͏͏ and͏͏ Rame Kachroo,͏͏ ORIGHT͏͏ offers͏͏ an͏͏ IoT-based͏͏ solution͏͏ for͏͏ milk͏͏ traceability.͏͏ The͏͏ startup’s͏͏ IoT͏͏ device͏͏ can͏͏ monitor͏͏ essential͏͏ factors͏͏ affecting͏͏ milk͏͏ quality,͏͏ including͏͏ temperature,͏͏ humidity,͏͏ water͏͏ content,͏͏ fat,͏͏ solids-not-fat͏͏ (SNF),͏͏ and͏͏ potential͏͏ adulterants.
The͏͏ technology͏͏ ensures͏͏ continuous͏͏ monitoring͏͏ of͏͏ the͏͏ milk͏͏ from͏͏ the͏͏ farm͏͏ to͏͏ its͏͏ final͏͏ destination.͏͏ This͏͏ encompasses͏͏ tracking͏͏ the͏͏ time͏͏ spent͏͏ in͏͏ chillers,͏͏ transport͏͏ vans,͏͏ and͏͏ the͏͏ conditions͏͏ during͏͏ packaging.
ORIGHT Leverages͏͏ Blockchain͏͏ for͏͏ Transparency͏͏ and͏͏ Security:
ORIGHT͏͏ leverages͏͏ blockchain͏͏ technology͏͏ in͏͏ its͏͏ operations,͏͏ allowing͏͏ the͏͏ data͏͏ collected͏͏ by͏͏ its͏͏ IoT͏͏ devices͏͏ to͏͏ be͏͏ transmitted͏͏ directly͏͏ to͏͏ a͏͏ blockchain͏͏ network.͏͏ This͏͏ ensures͏͏ transparency͏͏ and͏͏ security͏͏ throughout͏͏ the͏͏ entire͏͏ dairy͏͏ supply͏͏ chain.
Through͏͏ this͏͏ system,͏͏ consumers͏͏ can͏͏ receive͏͏ daily͏͏ updates͏͏ on͏͏ the͏͏ quality͏͏ and͏͏ status͏͏ of͏͏ the͏͏ milk.͏͏ This͏͏ process͏͏ ensures͏͏ that͏͏ every͏͏ stage͏͏ of͏͏ milk͏͏ production͏͏ and͏͏ distribution͏͏ is͏͏ transparent͏͏ and͏͏ accountable,͏͏ from͏͏ the͏͏ farm͏͏ to͏͏ the͏͏ end͏͏ consumer.
The͏͏ startup͏͏ aims͏͏ to͏͏ empower͏͏ all͏͏ stakeholders͏͏ in͏͏ the͏͏ dairy͏͏ supply͏͏ chain,͏͏ including͏͏ farmers,͏͏ processors,͏͏ and͏͏ distributors.͏͏ By͏͏ equipping͏͏ these͏͏ stakeholders͏͏ with͏͏ advanced͏͏ tools͏͏ to͏͏ monitor͏͏ and͏͏ enhance͏͏ milk͏͏ quality,͏͏ ORIGHT͏͏ seeks͏͏ to͏͏ create͏͏ a͏͏ more͏͏ synchronized͏͏ and͏͏ efficient͏͏ dairy͏͏ industry.͏͏ This͏͏ approach͏͏ not͏͏ only͏͏ fosters͏͏ greater͏͏ transparency͏͏ but͏͏ also͏͏ promotes͏͏ sustainability͏͏ throughout͏͏ the͏͏ entire͏͏ process.
