In the world of culinary delights, there are few pleasures as simple yet satisfying as a perfectly crafted pickle. tasty tongue, a brand under Prean Organics, has taken the art of pickle-making to new heights, introducing the concept of “Super Pickles” and redefining the pickle industry. Founded by the dynamic duo of Shilpi Kulshrestha and mentored by Preeti Kulshrestha, tasty tongue has embarked on a mission to bring back the essence of authentic, handmade, and naturally incubated pickles.
When asked about what inspired them to start tasty tongue, Shilpi Kulshrestha shared “It was during the challenging times of the COVID-19 pandemic when my husband lost his job.”
“We wanted to start something in the food category that would only get better with time. That’s when the idea of an artisanal pickle brand, tasty tongue, was born. We decided to manufacture all our pickles in our own factory, following a 100% artisanal and handmade approach,” she added.
A Solution for Discerning Palates:
tasty tongue addresses a significant problem prevalent in the pickle industry. Globally, 92% of the market is dominated by commercial pickles produced using machines and laden with preservatives, salts, and artificial colors to extend their shelf life. In contrast, tasty tongue’s pickles are 100% artisanal, free from artificial preservatives, chemicals, colors, or additives. They are naturally incubated under the sun, ensuring a shelf life of more than two years when properly stored.
The market for artisanal pickles is vast and promising. While tasty tongue has its roots in India, it envisions a broader horizon. “Apart from India, markets in the US, Africa, the Middle East, and the UK offer immense opportunities,” says Preeti Kulshrestha. With their unique offerings and commitment to quality, tasty tongue is poised to make its mark globally.
What sets tasty tongue apart is its innovation in the realm of pickles. They have introduced the concept of “Super Pickles,” which they define as pickles that require only a third of the normal serving size but offer three times the benefits. These unique pickles have no rivals in the world market.
Every tasty tongue pickle is crafted with love, following a 100% artisanal, handmade, and naturally incubated process. Their dedication to quality and authenticity is evident in every jar they produce.
tasty tongue’s vision is clear: they aim to become the world’s number one artisanal pickle seller. Their mission is to provide consumers with the best in natural and handmade products, promoting a healthy and happy lifestyle through honest and simple food.
Challenges and Achievements:
Since its inception, tasty tongue has been on a growth trajectory. It is currently experiencing a Compound Annual Growth Rate (CAGR) of 16% and has established a significant presence on e-commerce platforms like Amazon and Flipkart.
The journey of tasty tongue has not been without its challenges. “One of our main challenges is finding skilled manpower,” admits Shilpi Kulshrestha. Additionally, raising awareness among consumers about the value of artisanal and high-quality pickles in comparison to cheaper, unhealthy commercial alternatives remains an ongoing endeavor.
Like many businesses, tasty tongue faced the disruptions caused by the COVID-19 pandemic. However, they adapted swiftly, with one of their pickle varieties, “Haldi ka Achar” (raw turmeric root pickle) with lemon decoction, gaining significant popularity due to its reputed antiviral and antibiotic properties.
From Passion to Entrepreneurship:
Shilpi and Preeti Kulshrestha’s journey from food enthusiasts to successful entrepreneurs is a testament to the power of passion and dedication. While they lacked previous business experience, their expertise in crafting delectable culinary delights laid a solid foundation. They began by testing their creations in their local community and gradually scaled up to serve customers nationwide.
In a world where authenticity and quality often take a backseat to mass production, tasty tongue stands as a beacon of culinary excellence. With their commitment to providing consumers with the best of natural and handmade products, they are not just selling pickles; they are offering an experience that tantalizes taste buds and warms the heart. As they continue to grow and innovate, tasty tongue is poised to leave an indelible mark on the world of pickles.
