BIGGUYS, a homegrown chicken QSR chain, has secured a significant investment of $2 million (over INR 16.62 crore).
This funding is a mix of equity and other instruments that comes entirely from a group of Non-Resident Indians (NRIs).
The increasing NRI investment underscores the growing allure of India’s QSR sector among investors in search of high-growth prospects within the country.
“We’re delighted by the immense interest shown by NRIs looking to invest in Indian homegrown QSRs. Their trust in our vision and dedication to the Indian market is highly affirming. This investment will play a pivotal role in driving our ambitious expansion goals and cementing our position as a frontrunner in the Indian QSR landscape,” remarked Sunil, CEO of BIGGUYS.
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Brand Growth & Expansion Plans:
Since its establishment, the brand has undergone explosive growth, boasting a remarkable achievement of 120 stores within just one year of its launch. This swift expansion is driven by its dedication to innovative, high-quality chicken offerings and a deep understanding of the Indian palate.
This investment will enable BIGGUYS to expedite its expansion plans throughout South India, focusing on major cities such as Bangalore, Chennai, Odisha, and Andhra Pradesh.
The brand’s objective is to appeal to Tier 1, Tier 2, and Tier 3 cities with innovative strategies, aiming to establish BIGGUYS as a household name throughout the region.
BIGGUYs, conceived by Biraja Rout, the founder of Biggies Burger, is swiftly growing with a clear aim to emerge as the “KFC of India.” Their strategy involves a strong focus on high-quality sourcing, presenting unique flavor choices, and establishing collaborations for an extensive rollout of 120 stores nationwide.
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