Aquatein, a pioneer in the functional beverage space, is poised to make a splash with its latest innovation: collagen water. Backed by actor and health enthusiast Suneil Shetty, the company plans to expand its product range to include this trendy health beverage. In terms of revenue, this brand is targeting a turnover of INR 25 crore or more.
“Last year, we were profitable, and we are at a 10% PAT (profit after tax). We have ambitious plans for this year, targeting a revenue of approximately INR 25 to 26 crore while maintaining sustainable growth. Looking ahead, we project our revenue to reach around INR 61 crore. We’ve been experiencing a year-on-year growth rate of 3 to 4 times, consistently increasing both our gross and net profits, which benefits our investors,” informs Ananth B Prabhala, Founder of Aquatein.
Founded in 2019, Aquatein is the first company in India to introduce protein water, and it does so with a unique approach by handling everything in-house, from bottle making to labelling. Since then, the brand has attracted customers of all ages as health consciousness has grown in popularity.
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According to Prabhala, their protein water is generating 8-10% momentum among elderly clients.
“Our key clientele is aged 25 to 40. However, we have recently noticed an increase in the number of consumers aged 60 to 65. This age group suffers from joint issues and osteoporosis, and protein can help with all of that. So, around 8 to 10% of our current clients are above the age of 65. The majority would be male, making 70% of online purchases.”
Currently, Aquatein has expanded its presence significantly, with products available in over 2,100 stores in Mumbai and beyond.
New products in pipeline
Over the next twelve months, the company plans to introduce 14 new products and novel forms, some of which are now patent-pending. According to Prabhala, once approved, these developments will provide a new way to nutraceutical consumption in India.
He tells us more. “We’re launching a new line of energy waters designed to provide a refreshing boost. Collagen has become an increasingly important ingredient in health and wellness, and we’re responding by developing a vegetarian collagen drink,”
In addition to collagen water, Aquatein is working on nearly 14 other products, including a unique offering for children.
“Our product for kids (anyone over the age 3) has completed beta testing, and we’re awaiting the final tests. This product addresses a gap in the market, as there are no products specifically designed for children,” he avers.
