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Building Your Brand 101: A Guide to Creating a Strong and Memorable Brand Identity
Creating a brand identity is a crucial step in establishing a successful business. Your brand identity is how your customers will recognize your business...
The Power of Purpose: why is it important to have a Compelling Mission Statement for Your Startup
Crafting a mission statement is an essential part of building a successful organization. A mission statement is a concise, powerful statement that communicates an...
Lessons on Team Motivation for creating a high growth company
"Alone we can do so little, together we can do so much." - Helen Keller.Motivation is one of the key ingredients and a major...
How to create a positive reputation for your Food Brand on Social Media?
"Your reputation is what people say about you when you're not in the room." - Jeff BezosIn today's digital age, social media is a...
The Ultimate Guide to Affiliate Marketing for your Food Business
In the fast-moving world of Instagram and social media, every brand is in a race to win that next customer. Speed will play a...
Business plan for food business: A Step-by-Step Guide to winning investors
Developing a business plan is a very critical step for any entrepreneur or Founder who wants to engage investors and achieve success in their...
Determination to Disruption: The inspiring story of PC Mustafa, Founder of iD Foods
iD Foods is a household name in India's packaged food industry, known for its range of ready-to-cook and instant food products. What started as...
Meet the brands apart from Amul, who are making ground in Indian Yogurt Space
In recent years, the yogurt market in India has grown significantly in terms of flavour, variety, and option size. Yogurt's growing acceptance as a...
Zoff Foods on Shark Tank India: These founders are empowering food entrepreneurs to enter competitive markets
The size of the Indian spice market is vast, and it is estimated to be around USD 3 billion. The demand for spices in...
Chaayos: The Success Story of a Indian Startup that modernized Chai Consumption
Chai, the Indian word for tea, has been an integral part of Indian culture for centuries. But it wasn't until Chaayos, a chai café...
How Tender Cuts and Licious have built a promising D2C category in India?
In recent years, the direct-to-consumer (D2C) meat category has seen a surge in popularity. Two leading players in this space are Tender Cuts and...
Success story of Bharat Sethi and Rage Coffee: A brand that made India high for coffee
One of the most popular drinks in the world is coffee, and the Indian coffee sector is experiencing tremendous growth. In India, there has...