Namita Thapar, the well-known entrepreneur and Shark Tank India judge, recently took to Instagram to share her enthusiasm for a booming ice cream startup. In her post, she highlighted how the brand, founded by Kiran Shah of Go Zero, is disrupting the ice cream industry with its zero-sugar, low-calorie offerings.
According to Thapar, the startup has already achieved an impressive ₹5 crore in sales in January—despite it being the off-season for ice cream. This strong performance puts the company on track to achieve an annual recurring revenue (ARR) of ₹100 crore. The ice cream brand has gained a loyal following, including Thapar herself, who revealed that Go Zero’s products are a daily staple in her freezer.
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Though she wasn’t present during the pitch on Shark Tank, Thapar had been following the brand closely and decided to personally invest in it. She reached out to her friend and ace investor, Abhijeet Vaidya, to collaborate on what she calls a “sweet deal.” She praised Kiran Shah for his deep industry knowledge, intellect, and drive—qualities that make him a unique and endearing entrepreneur.
The investment meeting took place in Pune, where Shah personally delivered ice cream to Thapar. She shared that her absolute favorite flavors are Raspberry and Mango Duets, which bring back childhood nostalgia for her.
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Beyond the business aspect, Thapar’s post took a personal turn when she mentioned that while people she trusted have often let her down, ice cream has always been a comforting constant in her life. She humorously acknowledged its role in stress relief and emotional eating, reinforcing the universal love for ice cream.
With Go Zero rapidly gaining traction, Thapar’s endorsement adds a powerful vote of confidence to the brand’s future in India’s competitive ice cream market.
