Moonshine Meads co-founder Rohan Rehani recently opened up about the challenging year the company faced after a major investor pulled out, leaving them in a cash crunch.
To survive, the company had to scale down its team, cut retailer discounts, reduce marketing spends, and pivot to contract manufacturing to offset fixed costs. “Survival was the priority,” Rehani shared, reflecting on the difficult decisions made during this time.
Cofounder Narrates an Inspiring Story
He wrote: “This time last year, Nitin Vishwas and I had to take some tough calls for Moonshine Meads. A big investor backed out last minute, leaving us in a big cash crunch and left us with a question mark hovering over our heads whether the business will make it through this year.”
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Signs of Recovery and Optimism for the Future
Despite the hardships, Rehani noted that 2024 has brought significant improvement. With reduced expenses and positive developments on the horizon, Moonshine Meads is emerging stronger.
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“Even when the world seemed to be crashing down, there were unwavering team members, supportive partners, and investors who doubled down,” Rehani said. Now, with renewed optimism, the company is looking forward to a brighter future.
