In recent years, the yogurt market in India has grown significantly in terms of flavour, variety, and option size. Yogurt’s growing acceptance as a nutritious snack choice, together with customers’ growing health consciousness, has been the driving force behind this expansion. The soaring demand for yogurt in India is also a result of the country’s expanding urban population and rising middle-class disposable incomes. As more competitors entered the market, offering a variety of flavour- and technology-forward yogurt products, the market’s expansion was further accelerated.
In the upcoming years, it is anticipated that the Indian yogurt market would maintain its growth trajectory due to the rising emphasis on healthy eating practices and the preference for dairy-based products. After all, the Indian yogurt market is expected to grow by 23.56% by 2028. Yogurt, also known as curd in India, is a popular dairy product consumed by people across India. It is a versatile food that can be eaten on its own, used as a dip or dressing, or added to smoothies and desserts. Let’s talk about the 5 most popular yogurt brand and their product range and Unique selling points in such a cluttered and competitive market.
Epigamia is a Mumbai-based yogurt brand that has become popular among health-conscious consumers. The company was founded in 2015 and has since expanded its product range to include Greek yogurt, lactose-free yogurt, and flavored yogurt. Epigamia uses high-quality ingredients and claims to be low in fat and sugar, making it a great option for those looking for a healthy snack.
The brand has received significant investment from prominent investors such as Danone, Verlinvest, and DSG Consumer Partners along with Bollywood actress Deepika Padukone, In 2020, Epigamia announced a partnership with Future Consumer Limited, which will help the company expand its distribution network.
Nestle A+ Nourish is a yogurt brand that aims to provide a nutritious and delicious snack for consumers. The brand is known for its thick and creamy texture, which is achieved by using a unique strain of probiotics. Nestle A+ Nourish offers a range of products, including fruit-flavored yogurt, low-fat yogurt, and Greek yogurt.
Nestle A+ Nourish is part of the Nestle family of brands, which is a well-known multinational food and beverage company. The brand has received significant investment from Nestle India, which has helped it expand its product range and distribution network.
Mother Dairy is a popular brand of dairy products that is owned by the National Dairy Development Board (NDDB). The company was founded in 1974 and has since become one of the leading dairy brands in India. Mother Dairy produces a range of dairy products, including yogurt, milk, cheese, and ice cream.
Mother Dairy yogurt is known for its natural taste and thick and creamy texture. The brand offers a range of flavors, including mango, strawberry, and vanilla. Mother Dairy has a strong distribution network and is available in most major cities in India.
One Good is a startup that produces plant-based dairy products, including yogurt. The brand was founded in 2018 and aims to provide a healthier and more sustainable alternative to traditional dairy products. Goodmylk uses high-quality ingredients, such as almond milk and coconut milk, to create its products.
The brand has received investment from several prominent investors, including Unilever Ventures and Roots Ventures. OneGood is available in select stores in Mumbai, and the company is working to expand its distribution network.
White Cub is a yogurt brand that is based in Kolkata. The company was founded in 2020 and has quickly gained a following among consumers. White Cub produces a range of flavored yogurt, including blueberry, strawberry, and mango.
The brand has received investment from Kolkata-based investor Rajesh Ranganathan. White Cub is available in select stores in Kolkata, and the company is working to expand its distribution network.
The Indian yogurt market is growing, and several brands are emerging to meet the increasing demand for this healthy and delicious food. It will be interesting to see what these brands shave to offer in the future with more competition pulling up every year,